master your business.
lead your life.
master your business.
lead your life.
You weren’t meant to do this alone.
Discover the Hampstead War Room—a private brotherhood for local business owners leading companies, families, and themselves.
Meet Your Hampstead War Room Lead Coach
JOE ROUSE
Joe Rouse is a lifelong entrepreneur, mentor, and founder of multiple companies including the Brotherhood Beyond Business. He leads the Hampstead War Room—a private group of local business owners committed to becoming the CEOs of their own lives.
He co-founded the Brotherhood because too many men are winning on paper but losing where it matters most. This isn’t a networking group. This isn’t a social club. This is a War Room for men who want to lead boldly—in business, in their homes, and in life.
WHO I AM
Born in New Bern, NC — raised in Wilmington, NC, in a family of “good ole boys.”
Husband to Melody and proud father of 2 boys and a girl.
Enjoy sitting around a fire, drinking whiskey, and talking business.
Big Carolina Panthers fan.
BBB Domain Strength: Faith (Soulful Alignment) — striving daily to live according to the word of God.
WHAT I DO
Breakaway Fitness & Performance (est 2013): Helping people live their best lives — members and staff alike — because they actually want to show up.
Brotherhood Beyond Business War Room Lead — Great Topsail Area: Leading men to take back control of their lives through accountability, truth, and brotherhood.
WHAT I BELIEVE
God first, family second, business third.
Lifelong student of faith, family, and growth.
I've lived the “lonely at the top” life and found transformation through other men willing to sharpen and challenge him.
“I lead because we need strong men to build up other strong men. The stronger our men are, with self-control, the better we can protect and provide.”
"Most guys only have people around them who nod and agree. But growth doesn’t happen in comfort—it happens when other strong men challenge you to rise. Brotherhood is about that sharpening, that accountability, that edge."
— Joe Rouse, War Room Leader
Learn What We’re Building—And Why It Matters
It’s lonely at the top… until now.
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