EP18 | Annual Planning for Entrepreneurs Who Want a Life That Fits | Brotherhood Beyond Business Podcast
Episode 18 | Hosts: Trev Warnke & Joe Rouse
🔥 Why This Episode Matters
Most entrepreneurs say they plan their year. Very few actually design it.
What usually happens is this: business goals get set first, personal life gets squeezed in later, and by midyear you’re busy, reactive, and wondering why the success you’re building feels heavier than it should.
In this episode, Trev and Joe slow the conversation down and talk honestly about what annual planning looks like when you factor in marriage, fatherhood, health, and long-term fulfillment—not just revenue targets. This is a timely conversation for entrepreneurs who are tired of chasing growth without clarity and want a year that actually supports the life they’re trying to build.
🎧 Listen to the Episode
👤 Meet the Hosts
Trev Warnke — Instagram | Facebook | LinkedIn | Website
Entrepreneur, coach, and founder of Brotherhood Beyond Business. Trev helps male business owners build strong businesses without sacrificing health, family, or fulfillment.
Joe Rouse — Instagram | Facebook | LinkedIn | Website
Performance coach, gym owner, and Brotherhood leader. Joe brings a grounded, disciplined perspective on leadership, execution, and consistency.
📌 What You’ll Learn in This Episode
Why personal life planning should come before business planning
Common mistakes entrepreneurs make during annual goal setting
How fatherhood changes ambition and priorities
The difference between aggressive goals and aligned goals
How to involve your spouse in the planning process
Using simple metrics instead of overcomplicated plans
Why accountability and outside perspective matter
How to plan a year you’ll actually follow through on
🧩 Episode Summary
In Episode 18 of the Brotherhood Beyond Business Podcast, Trev and Joe break down how they approach annual planning as real-world entrepreneurs—not from a textbook, but from lived experience.
They discuss why many business owners feel misaligned even when they’re “winning,” and how that often comes from planning business in isolation from the rest of life. The conversation covers how fatherhood, marriage, and energy levels force a more honest look at what’s realistic—and why that honesty leads to better results, not smaller ones.
Trev and Joe also share how they use simple metrics, outside feedback, and brotherhood to sharpen their thinking and avoid planning in a vacuum. Rather than chasing more, the focus becomes clarity: fewer priorities, clearer standards, and a year designed on purpose.
This episode reinforces a core Brotherhood belief—success isn’t just about what you build, but whether your life actually fits inside it.
🕒 Episode Timestamps
[00:00] Intro & why annual planning matters
[02:00] Why annual planning feels different than quarterly goals
[06:15] Using AI as a thinking partner
[09:10] Planning life before business
[14:45] Involving your spouse in annual planning
[19:00] How fatherhood reshapes vision
[27:45] Big goals vs realistic goals
[34:00] Metrics, accountability, and execution
💡 Quote Highlight
“Design your life first—then build a business that actually fits it.”
🚀 Next Steps
👉 Watch the full episode on YouTube
👉 Learn more about Our Method
👉 Want to listen to future episodes: Spotify | Apple Podcasts
📚 Resources & Links
Brotherhood Beyond Business Website: brotherhoodbeyondbusiness.com
