About Cory Pratt

Cory Pratt is the owner of Aspen Landscaping, a landscaping company based in Prescott, Arizona. Founded in 2007, Aspen Landscaping grew from Cory’s hands-on experience in the landscaping industry and an opportunity that unexpectedly turned into a business.

Cory’s journey has taken him from working directly in the field to managing a growing company and leading a team. Along the way, he has learned that building a successful business requires more than knowing the trade. It takes leadership, the ability to develop people, and a commitment to maintaining strong customer relationships.

Cory believes that the relationships a business builds with its customers matter more than focusing on the bottom line alone. That perspective shapes how he approaches service, communication, and the people who represent his company.

Cory has been a guest on the Brotherhood Beyond Business Podcast, where he spoke with Trev Warnke about growing a business without losing customer trust, building a dependable team, developing employees, and maintaining strong customer service.

Podcast Episode: Cory Pratt on Growing a Business Without Losing Customer Trust

Expertise & Professional Focus

Cory’s experience is rooted in landscaping installation, design, maintenance, and irrigation. Through Aspen Landscaping, he works with residential and commercial customers on projects ranging from smaller improvements and cleanups to larger custom landscape installations.

His professional focus includes:

• Custom landscape design and installation

• Residential and commercial landscape maintenance

• Landscaping cleanups and smaller projects

• Irrigation installation and repair

• Team development and employee leadership

• Customer communication and service

• Business growth and operational management

Beyond the technical side of landscaping, Cory has developed a practical understanding of what it takes to run a service-based business. He recognizes that customers judge a company not only by the finished work, but also by how they are treated throughout the process.

Building a Business in Prescott, Arizona

Cory started Aspen Landscaping in 2007 after taking on a landscaping installation opportunity while working for his brother as a painter. With previous landscaping experience, he stepped into the project and began building what would become a long-term business.

As the company grew, Cory had to make the transition from doing much of the work himself to managing people, responsibilities, and customer expectations.

That transition brought an important lesson: an owner cannot personally handle every call, project, and customer interaction forever. Growth requires building a team that understands the company's standards and can represent the business when the owner is not present.

Today, Aspen Landscaping serves customers in the Prescott, Arizona area with landscaping services for both residential and commercial properties.

Philosophy & Approach

Cory believes a business should grow without losing the personal relationships that helped it succeed in the first place.

For him, that starts with the people inside the company. Employees need to understand the company's values, take responsibility for their work, and treat customers with the same level of respect the owner would.

He also believes good employees should be recognized, supported, and given opportunities to develop. Building a strong team means more than filling positions. It means helping people grow into responsibilities and leadership roles.

Customer communication is another important part of his approach. Answering the phone, following up with leads, keeping customers informed, and addressing problems directly can make a meaningful difference in a service business.

Cory's philosophy comes down to a simple principle: protect the customer relationship while building a company that can deliver dependable service through its entire team.

About Aspen Landscaping

Aspen Landscaping is a Prescott, Arizona-based landscaping company founded by Cory Pratt in 2007. The company provides landscaping services for residential and commercial properties, handling projects from smaller landscape improvements to larger custom installations.

Its services include landscape design and installation, property maintenance, cleanups, and irrigation installation and repair.

Aspen Landscaping focuses on quality workmanship, customer communication, and dependable service. The company works to build lasting customer relationships while developing a team capable of delivering consistent results.

Website: https://www.aspenlandscapinginc.com/

Instagram: https://www.instagram.com/aspenlandscapinginc/

Facebook: https://www.facebook.com/aspenlandscapinginc/

Cory Pratt Profile: https://brotherhoodbeyondbusiness.com/post/cory-pratt

Brotherhood Beyond Business Podcast

Cory joined Trev Warnke on the Brotherhood Beyond Business Podcast for a conversation about the realities of growing a service business while maintaining customer trust.

In Episode 51, Cory shares lessons from building Aspen Landscaping, including the challenges of delegation, employee development, company culture, and customer communication.

Episode: Cory Pratt on Growing a Business Without Losing Customer Trust

Read the full episode blog: https://brotherhoodbeyondbusiness.com/post/aspen-landscaping